Missoni is partnering with Simonetta to sell luxury childrenswear. YPulse’s Luxury report found that 59% of Millennial parents have purchased a luxury product, compared to 49% of their non-parent peers. Now, Italian luxury brand Missoni is relaunching childrenswear through a multi-year licensing agreement with Italian childrenswear company Simonetta to reach Millennial parents and their kids. The fashion house previously had a license with Children Worldwide Fashion until the early 2000s. For the current partnership, Simonetta will develop, produce, and distribute the Missoni childrenswear line for Spring/Summer 2023. Missoni CEO Livio Proli said in a statement: “Joy, spontaneity, quality and beauty are values of the Missoni lifestyle that we obviously had to reveal also in the ranges for kids and teenagers. We were assisted in this by finding this Simonetta Group as a partner in our high-end segment with a shared passion for colours that will allow us to offer younger customers some must-have collections, distinctive and with an appropriate price-for-value ratio.” (Vogue Business)
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