TikTok is now the official entertainment platform of the UEFA Women’s Euro 2022 football tournament. TikTok has increasingly become the official sponsor of live sporting events over the past few years, and the platform has become a top place young Europeans turn for all things pop culture. In fact, memes/viral content (a.k.a the sustenance of TikTok) is the third top type of pop culture moment young Europeans say they pay attention to—and number one for Gen Z. And as female sports fandoms grow, young females in Western Europe are turning to social media for updates on and engagement with their favorite teams and events more than their male counterparts. In an effort to support the growing interest in women’s sports, TikTok will launch UEFA-themed features, hashtag challenges, Live sessions and original content in the run-up to the tournament, which begins July 6 and will feature 31 matches across teams from 16 European nations. (Adweek)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
