Gen Z continues to push an acne-positive movement, demanding a new outlook from skincare companies.

Gen Z continues to push an acne-positive movement, demanding a new outlook from skincare companies. We told you how brands like Topical are pushing the skincare industry toward showcasing real skin, and Gen Z is welcoming this shift as they embrace authentic representation. Social media tends to showcase flawless filters and skin, and YPulse research shows the majority of young females say that these representations make them feel badly about themselves. Now, they’re fueling changes as trending hashtags evolve from #glassskin to #acnepositive, and young users (and brands) share content celebrating imperfect skin. The skincare industry has traditionally treated flare ups and blemishes as something to feel shameful about, and Gen Z is calling for real skin that doesn’t have to be hidden behind cakey, full coverage foundation. (Sheknows)