YPulse research shows that young females are more likely than males to edit their appearance on social media, and it’s having a major impact on their self-esteem… TL;DR The majority of young females use filters and editing tools to alter their appearance before sharing content on social media This self-editing of social media images is negatively impacting young women’s mental health Brands should be mindful about the impacts that the strive for perfection is having on these generations, and potentially provide counterpoints to over-edited norms YPulse’s recent New Content Creators trend report found that the majority of young people are creating content for an audience broader than their family and friends, which means that many of them are the stars of their own feeds. And with the abundance of editing tools and filters at their disposal, Gen Z and Millennials have the power to completely alter the way they present themselves on social media. In fact, our survey found that 46% of 13-39-year-olds have edited their physical appearance in...
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