Snapchat and Cameo are working together on a program that would “streamline brand-creator ad deals.” In recent years, brands have jumped on Snapchat and Cameo to tap into the platforms’ young user bases. Now, the two companies are joining forces for the Snap x Cameo Advertiser Program, developed by Cameo for Business, which will allow brands on Snapchat to access Cameo’s talent pool of over 45,000 personalities for custom short-form video ads. The service will be available to Snap partners in “coming months,” and Mattress Firm, Molson Coors, and Kraft are among the first brands who have been beta testing the program. (Marketing Dive)
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