Picky eating is a universal problem for Millennial parents. 

Picky eating is a universal problem for Millennial parents. YPulse’s Cooking and Diets research found that the majority of Millennial parents say their child is a picky eater, and according to the University of Michigan Health C.S. Mott Children’s National Poll of Children’s Health, which surveyed 1,251 parents with at least one child aged 1-10-years-old, a third of parents say their child is a picky eater, while a third don’t think they eat enough fruits and veggies. Over half of parents agree that it’s hard to get their kid to eat a well-balanced diet, while half say their kid regularly takes a supplement. One of the biggest barriers parents are facing when trying to provide their child with a well-balanced meal is costs, with half of parents agreeing that it’s more expensive to do so. According to the poll’s author: “We know that fresh, healthy foods can be more expensive than processed or packaged items that are often higher in sodium and added sugars. This can make it especially frustrating for parents when children waste or refuse to eat healthy foods.” (News Medical)