Devils Backbone Brewing is partnering with TikTok tattoo artist Jake Karamol to give away free beers for a year to customers who get a tattoo. YPulse’s nightlife and drinking report found that beer is the top alcohol Millennials’ like to drink, while our personal care and beauty shopping research found that 41% of 13-39-year-olds have a tattoo. To target young drinkers who are interested in getting inked, the Virginia-based brewery partnered with tattoo artist Jake Karamol, who has over 2 million followers on TikTok, on the “Buck Tradition Tattoo Challenge.” Karamol created three tattoo designs based on the company’s beer Buck Tradition IPA series. From now until June 30, the first 100 people, who are 21 and older, to get one of these tattoos, either from Karamol or a tattoo artist of their choice, will receive a gift card for one year’s worth of Buck Tradition IPAs. (Food and Wine, Mashed)
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