More than one-third of content creators say they don’t think they’ll still be creating ten years from now.

More than one-third of content creators say they don’t think they’ll still be creating ten years from now. With 65% of young people saying they create their own social media content for an audience beyond their friends and family, the content creator industry is only getting bigger—but how long is this boom expected to last? A report from Linktree found that there are now more 200 million creators making money from posting to platforms like YouTube, TikTok, and Twitch, and a new study from MarketCast, which surveyed 500 creators who make content at least once per week, found that 39% value creative freedom more than maximizing their income. Additionally, 24% of creators say they think they’ll still be self-employed ten years from now, 11% say they think they’ll trade-in full-time creation for being employed at a regular job, and 58% say they think they’ll still be creating within one decade. While more than half of content creators think they’ll still be creating content ten years from now, it’s important to understand why 35% of content creators say they won’t. The biggest reason why, as MarketCast’s SVP of tech and games explains, is because “they don’t feel supported.” While online tools and monetization features certainly play a role in supporting this group, it’s important for social platforms to show their support for the industry by not just touting shiny new tools, but integrating features focused on community well-being, emotional wellness, career planning, and everything else that goes on behind the scenes of content creators’ everyday lives. (Tubefilter)