Reebok is introducing a Money Heist-themed apparel and footwear collection. Featuring Reebok’s iconic silhouettes in Classic Leather, Freestyle Hi, Zig Kinetica II, and Club C, the Money Heist collection evokes elements of the show with shoes and apparel inspired by the series’ concepts and characters. The Classic Leather shoe plays on the masks each heist crew member wears, featuring a 3D molded side stripe mimicking the masks’ mustache; the Zig Kinetica II ties into the crew’s red jumpsuits; the Freestyle Hi pays homage to Money Heist character, Tokyo; and the Club C plays on the leader of the pack, the Professor. And of course, each shoe features the name of each Money Heist crew member it’s modeled after. An adult apparel collection will compliment the shoes, featuring two t-shirt designs and one hoodie that fans can snag with the kicks starting May 4. Money Heist (a.k.a. La Casa de Papel) is one of Gen Z and Millennials’ favorite TV shows (both in the U.S. and in Western Europe), and the Reebok collection offers fans a way to bring one of their favorite shows to life. (Adweek)
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