Victoria’s Secret’s Pink is enlisting actor Darren Barnet as its first male celebrity ambassador. As Victoria’s Secret continues refreshing its image with diverse and inclusive marketing, gender-fluid fashion, and more, the brand has enlisted Darren Barnet, who stars in the hit Netflix show Never Have I Ever, to serve as its first male celebrity ambassador. Barnet will promote Pink’s Gender Free collection, featuring shorts, t-shirts, sweat sets, and accessories, while helping launch new styles this fall. Victoria’s Secret and Victoria’s Secret’s Pink are two luxury brands young consumers say they want to own, and as the brand continues to show it’s committed to diverse and inclusive representation across the board, its status could likely grow even more among Gen Z and Millennials. (Marketing Dive)
