The Northman is coming to Fortnite. Ahead of the anticipated film release of The Northman, Focus Features is partnering with gaming company Loaded on a role-playing video game inspired by the film. The game, Vengeance: Inspired By The Northman, contains 20 hours of content hidden within Fortnite, and players can access it with a game code. Popular gaming influencers will play through the game on YouTube and Twitch to entice young gamers. Though The Northman isn’t exactly geared toward younger audiences, Focus Features is going after every demographic to build buzz for its theater release. We told you how studios have been getting creative with their movie marketing to reach Gen Z and Millennials, and Fortnite’s tie-in with The Northman signals how the video game continues to be a popular destination for creating engaging digital events tied to pop culture. (IndieWire)
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