Bankrate debuted its first original series on YouTube to teach Gen Z and Millennials about personal finance. Dubbed $$$$ They Didn’t Teach You, the series launched on YouTube yesterday and will feature six episodes starring influencers sharing their personal stories of achieving financial literacy. Former The Bachelor star Matt James, Queer Eye’s Tan France, Aja Dang, Sydney Ferbrache, and more will share their stories in their own episodes, and Bankrate will also share new free virtual master classes on its website for anyone who wants a deeper dive into the topics discussed in the YouTube series. As Bankrate’s director of brand and marketing explains, “We understand that many Millennials and Gen Z audiences weren’t given the foundational financial education they need to have a healthy relationship with money they deserve.” Our research shows 32% of Gen Z wish they learned about personal finance tips in school, and creating educational experiences for them to learn about growing their wealth / living more comfortably is certainly a way to reach them. (Adweek)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
