Move over minimalism, Gen Z is looking for “attitude and personality” in brands’ product packaging. We told you how legacy brands from Midol to Colgate have been reinventing themselves to reach Gen Z. Now, a number of beauty and lifestyle brands are popping up to appeal to Gen Z’s love of maximalism, from product packaging to their overall brand personality. For example, skincare brand Starface is designing “pimple patches that feel like jewelry” and contains photo-worthy smiley-face packaging. Meanwhile, beauty brand Youthforia features neon packaging for its lip gloss and blush, which click together like magnetic Legos. While the minimalist aesthetic was wildly popular among Millennials, Gen Z wants products with “attitude and personality.” Bold lettering, “flowy, ’70s psychadelic shapes,” and bright colors are some of the defining features of products speaking to Gen Z’s love of maximalism, but it’s important for brands to stay true to their industry to come across authentic. (Morning Brew)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
