Target is “tiptoeing” back into a partnership with ThredUp. Another day, another ThredUp partnership. After shutting down a six-month test with the company in 2015, Target is stepping back into a deal with ThredUp, launching a page on the resale company’s website featuring listings of women’s and kids’ apparel and accessories from Target’s private labels and limited-time designer collaborations. Every piece has been curated by Target from ThredUp’s inventory, and a spokesperson notes the retailer is in a “test and learn” phase with the resale company as it gauges consumers’ interest in secondhand shopping while piquing interest among Gen Z and Millennial consumers who are driving the resale clothing market. The partnership signals how Target continues to double down on its sustainability initiatives, including with Target Zero, which is a new in-store label highlighting products / packaging designed to be refillable, reusable, or compostable. YPulse’s sustainability research shows 47% of young consumers have purchased secondhand clothing / accessories. (CNBC)
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