Coca-Cola unveiled a pixel-flavored drink and Fortnite island to appeal to young gamers. The second drink to come out of the beverage company’s experimental Creations platform is Coca-Cola Zero Sugar Byte, a limited edition soft drink meant to evoke the flavor of pixels. Coca-Cola partnered with gaming organization PWR to create a Pixel Point Island in Fortnite to promote the new drink and engage with young gamers. Players can hunt for hidden treasures, play mini-games, participate in a race through bubbles, play a castle defense game, and more inside the Tron-like Pixel Point Island. The pixel-flavored soda’s packaging will be available to real-world consumers next month and features a scannable label linking to an AR game. Coca-Cola’s Creations platform shows how the beverage company is focusing on digital and real-world experiences to promote its new beverages to a new generation rather than relying on months-long media campaigns. YPulse’s Metaverse trend research shows 44% of Gen Z and 32% of Millennials play Fortnite. (Marketing Dive)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
