TalkShopLive is introducing food and drink brands to video commerce one livestream shopping session at a time.

TalkShopLive is introducing food and drink brands to video commerce one livestream shopping session at a time. As livestream shopping picks up, TalkShopLive is building out its offerings as it strikes deals with Walmart, Condé Nast, and Hearst. The platform has its eyes set on the food and drink space after holding successful recent shopping sessions with companies including olive oil brand Brightland, canned wine brand Nomadica, and dog food brand Jinx. Brightland participated in TalkShopLive’s Virtual Bite show in February where it not only sold product, but was able “to tell the story behind the brand” in a new, engaging way; Jinx hosted a livestream shopping session on the platform earlier this month after rolling out in Walmart, which helped increase sales by 64.6% on the day of the livestream compared to the same day one week prior; and Nomadica appeared on TalkShopLive for its National Wine Day live show where the brand’s founder was able to communicate its canned wine strategy and answer viewer questions. Our shopping and retail data shows that 57% of Gen Z and 69% of Millennials are interested in livestream shopping, and platforms including TalkShopLive, NTWRK, ShopShops, and WhatNot are making it easy and accessible for brands of all backgrounds to get in on video commerce. (Modern Retail)