Pizza Hut is rolling out an experiential “struggle bus” tour ahead of the March Madness Final Four game this weekend. The pizza chain wants to be the “Cure For The Common Struggle” with its aptly-named “struggle bus,” which is decked out in pizza, comfy lounge areas, beds for power napping, and interactive selfie experiences. The experiential bus tour will make its first stop at the NCAA Men’s Basketball Final Four game in New Orleans this weekend. From there, it will travel to Athens, Georgia, at the end of April to support college students during exam season. Plus, hosts of the podcast “U UP?” will record a special episode on the bus. Pizza Hut is using the bus tour to bring back experiential pop-ups and engage with young people through a tie-in with one of the most popular dating podcasts among Gen Z and Millennials. (Marketing Dive)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
