TikTok has become Cannes Film Festival’s official partner in a bid to reach younger audiences. YPulse’s WE Pop Culture Redefined trend research found that memes / viral videos, album drops, and celeb scandals outrank award shows when it comes to pop culture moments they pay attention to. As young eyes turn away from the award ceremonies of old, these institutions are tapping social media to draw them back. The Academy Awards partnered with TikTok creators to generate hype about this year’s Oscars ceremony, MTV’s VMAs added a TikTok award category to recognize up-and-coming artists and creators, and last year’s MET Gala was heavily covered on TikTok by Gen Z and Millennials. Now, France’s prestigious Cannes Film Festival is the latest to tap TikTok, which includes the creation of the #TikTokShortFilm competition, allowing TikTokers to submit their vertical short films to be judged by well-known directors. (Variety)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
