March Madness star Doug Edert scored a NIL deal with Buffalo Wild Wings. Saint Peter’s basketball player Doug Edert recently announced his partnership with Buffalo Wild Wings in a social media post where he’s seen enjoying several boxes of wings and fries post-game, calling on Blazin’ Rewards members to score a wing offer after the game. He also launched a clothing line with Barstool Sports, featuring a caricature of his face (and iconic stache) emblazoned on t-shirts and hoodies. Edert has captivated this year’s March Madness audience as his team continues to make historic wins, making his clothing launch and tie-in with Buffalo Wild Wings more timely than ever as NIL deals remain popular in youth marketing. (CBS Sports)
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