Following the NCAA’s decision that students could profit from their name, image and likeness (NIL), these six brands jumped at the chance to work with college athletes… TL;DR: Following the NCAA’s decision to allow college athletes to be paid for their name, image and likeness (NIL) last year, brands have been jumping at the chance to partner with student athletes from various schools in the U.S. The majority of young consumers consider themselves sports fans and working with college athletes opens up a new way for brands to reach them Unsurprisingly, social content is one popular way that brands are...