How College Athletes Are Becoming Marketing Mainstays

Following the NCAA’s decision that students could profit from their name, image and likeness (NIL), these six brands jumped at the chance to work with college athletes… TL;DR: Following the NCAA’s decision to allow college athletes to be paid for their name, image and likeness (NIL) last year, brands have been jumping at the chance to partner with student athletes from various schools in the U.S. The majority of young consumers consider themselves sports fans and working with college athletes opens up a new way for brands to reach them Unsurprisingly, social content is one popular way that brands are collaborating with student athletes, making them a new kind of influencer For decades, coaches and college athletes have pushed for the NCAA to let young athletes be compensated for their name, image and likeness (NIL) so they can get paid while in school, where institutions have been profiting off the fame young athletes haven’t been able to. Last year, the association finally approved a change in policy that allows...