The Bored Ape Yacht Club secured its first beauty collab. ICYMI: Bored Ape Yacht Club (BAYC) is one of the most popular NFT collections / communities featuring different takes on the same image of an ape, and celebrities including Jimmy Fallon, Justin Bieber, and Paris Hilton have bought / owned a Bored Ape NFT. The collection recently teamed up with Adidas and PrettyLittleThing, and now, it’s working with Glamour Dolls on its first beauty product. The collection features two NFTs from the BAYC (#8240 and #772, pictured above) featured across its CBD skin care, body care, hair care, and candle products. Each item will have a 10,000-piece run that will drop in the next four months, and users who sign up for the brand’s mailing list will be the first to gain access to purchase through the brand’s DTC site. Not only does the product appeal to the current BAYC community, it hopes to attract both newcomers and the beauty world by tying the NFTs to a physical product. Glamour Dolls’ partnership with BAYC comes off the heels of backlash from MeUndies joining the NFT hype with BAYC, so while some brands are experiencing major success from the collective, it’s certainly not for everyone. (Glossy)
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