FLOURYSH is an ecommerce marketplace helping indie Black-owned brands get discovered. YPulse research found that young consumers want brands to support the Black Lives Matter movement, and a new online marketplace is putting the spotlight on independent Black-owned businesses to help them get more business. Founded by Steve Canal and Enitan Bereola II, FLOURYSH launched at the beginning of this year, and is currently working with roughly 100 Black-owned brands and offering 1,500 products available for purchase on their site. According to Canal, even though Black culture and brands “moves the dial,” Black-owned direct-to-consumer brands don’t always get the “visibility and financial support they deserve.” The company is also giving participating brands access to a private community of other Black-owned brands, experts, and industry professionals that can help them grow their businesses. (Black Enterprise, Rolling Out)
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