House Wine created a year-long #ShowUsYourPrideWins campaign uplifting the LGBTQ+ community. The campaign is a call to action for brands, organizations, and allies to hold year-round conversations about Pride while celebrating the wins / stories of the LGBTQ+ community. #ShowUsYourPrideWins coincides with the House Wine Rainbow Rosé Bubbles partnership with the Human Rights Campaign where “a portion of proceeds from every can of Rainbow Rosé Bubbles goes to the Human Rights Campaign to keep fighting for LGBTQ+ equality and inclusion.” The percentage of young adults who identify as LGBTQ+ is growing, with our dating and relationship survey showing that 21% of young people identify as LGBTQ in 2022. House Wine’s #ShowUsYourPrideWins campaign is one step in ensuring brands efforts for supporting and celebrating the LGBTQ+ community go beyond Pride Month and enact change through monetary donations—not rainbow washed campaigns aimed at profiting companies. (Yahoo! Finance)
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