Morphe Cosmetics created a magical makeup collection with Lucky Charms. Just in time for St. Patrick’s Day, Morphe Cosmetics tapped Lucky Charms for a limited edition beauty collection featuring a 18-pan artistry palette, a lip gloss that smells like the cereal’s marshmallows, a six-piece color pencil set, and a makeup brush set with its own branded bag. Consumers can snag the Morphe x Lucky Charms: Make Some Magic Collection in Morphe stores and on the brand’s website starting tomorrow, March 8. The Morphe collab follows its Coca Cola 1971 Unity Collection last summer and marks the first cosmetics tie-in for the cereal brand. YPulse told you how non-beauty brands have been tapping makeup to market to young consumers—a trend that is here to stick around as more unexpected brands dabble with cosmetics. (Adweek)
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