Victoria’s Secret is launching an online-only underwear brand exclusively for pre-teens. Following the release of its recent underwear collection Love Cloud (which is centered on inclusive styles and “all-day comfort”), Victoria’s Secret has introduced Happy Nation, an online-only brand featuring first bras, panties, and comfortable apparel for pre-teens. Though Victoria’s Secret’s Pink, which is aimed at the teen set, has remained popular among young shoppers, Happy Nation signals how the intimates brand continues to rewrite past mistakes when it comes to representation of diverse body sizes, race / ethnicities, etc. as it becomes more inclusive for a new generation. YPulse’s Representation in Action trend research found that 83% of Gen Z and Millennials say older brands can adapt to become better at representation. (Business Insider)
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