Bumble bought French dating app Fruitz. As Gen Z ages up into the online dating world, Bumble has acquired French dating app Fruitz, which has a strong Gen Z user base and “encourages open and honest communication of dating intentions.” Users communicate through four different fruit metaphors, offering a fresh approach to dating for swipe-averse young people. YPulse’s WE dating and relationships research found that almost half of young Europeans have dated someone they’ve met through a dating app, and 24% have met their romantic partner via a dating app or site. At the same time, the top reason they’re using dating apps is just for entertainment—but many still have their intentions set on someday finding “the one.” (CNBC)
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