Gen Z are signing up for Planet Fitness gym memberships in droves. YPulse’s The In-Between trend research found that nearly half of both Gen Z and Millennials are committed to improving their physical health this year. To stick with their goals, signing up for a gym membership has been a go-to for some, and Planet Fitness in particular is experiencing an uptick in gym membership sign ups among pre-teens and teens. Planet Fitness’ Chief Executive notes 10-25-year-olds represented the gym’s fastest growing demographic in 2021 as they flocked to gyms when school activities and sports leagues were put on hold, with the trend trickling into 2022. Still, working out at-home is still a popular option for young consumers when they want to exercise according to our fitness research, and interest in Planet Fitness memberships shows how the gym is successfully winning over young people with its affordable pricing options. (CNBC)
