Walmart is launching an accelerator program to discover “the next big names in beauty.” Dubbed Walmart Start, the program will select five beauty brands to receive resources and operational support to help them prep for product launches in store and online. Brands can apply for the program now through March 7, and the selected brands will be announced in May. The program will offer a virtual classroom series, access to a brand management consultant, training on Walmart’s ad platform, and mentorship / networking opportunities. From there, the beauty brands will launch in Walmart’s stores and online from December of this year through March 2023. Though the program is aimed at amplifying up-and-coming beauty brands, companies must have a physical product that is ready to be sold and distributed in stores and be prepared to scale, potentially launching in 1,000 to 3,500 stores. (Marketing Dive)
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