Burger King’s latest campaign in Germany stars Julia Roberts, Oprah Winfrey, and Michael Jordan—but not the ones you’re thinking of. In a series of ads promoting its plant-based Whopper, the fast-food chain decided to highlight something else that, like the meatless burger, is also “more often confused with the original”—regular people that have the same names as celebrities. Burger King made its foray into plant-based food a few years ago as the food trend quickly spread among eco-minded young consumers. The chain has steadily grown its meatless menu around the world since, opening its first 100% vegetarian restaurant in Spain last year and vowing to make its U.K. menu 50% plant-based by 2031. Now, it’s unveiling its plant-based Whopper in Germany with the clever campaign, which will also engage young Europeans with a social media competition asking other people that have the same name as celebrities to share their own mistaken identity stories—the first 100 respondents will win a Burger King gift card. (Adweek)
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