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Triller is partnering with Walmart and NYX to boost Black creators.

Feb 22 2022

Triller is partnering with Walmart and NYX to boost Black creators. Triller hosted its first-ever Black Creator Conference last summer, and this year the social platform is supporting Black creators in a different way for Black History Month. In a new partnership with Walmart and NYX, they’re providing monetization opportunities and brand deals to more than 200 creators involved in Triller’s Assembly of Black Creators. Walmart will enlist creators from the Assembly of Black Creators, including the Collab Crib creators, for its Black & Unlimited campaign that will focus on “the intersectionality in Black identity.” The retailer will also sponsor a summit for Black creators that will feature industry leaders, cultural figures, and emerging creators. While the specifics of NYX’s involvement are still “scarce,” the L’Oréal-owned brand recently launched a Queens Celebrating Queens initiative to recognize Black creators’ contributions in the beauty space. (Marketing Dive)