Tillamook is selling a pair of cheese cargo pants to help consumers celebrate National Cheddar Day. Last year, the cheese brand made headlines with its “Mother Loaf” cheddar cheese blocks featuring a 40-pound cube of cheese that was available for $112. Though no one is really asking for branded gear in honor of National Cheddar Day (which is also conveniently on Super Bowl Sunday this year), Tillamook is dropping more weird products ahead of the holiday, including cargo pants with insulated pockets for holding cheese, a beer koozie with pockets for—you guessed it—holding cheese, playing cards, and a crewneck and cowboy hat with fringe inspired by its Farmstyle Thick Cut Slices. The items will go on sale February 1, along with (more) Mother Loaf cheese blocks. (Food & Wine)
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