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MGA Entertainment is introducing a digital currency to boost online interaction with kids. 

Jan 27 2022

MGA Entertainment is introducing a digital currency to boost online interaction with kids. Toy brands from Pinkfong to Hasbro to Mattel have been releasing NFTs related to their popular products / content, while MGA Entertainment released NFTs on packs of L.O.L. Surprise cards last year. Now, the company is releasing a digital token for kids to collect, dubbing it an “MGA coin,” designed to incentivize them to interact with the brand online through apps, websites, games, and on social media. Kids can win tokens by completing tasks in games or hitting “like” on a post, which can then be used for discounts and more benefits. To ensure safety within the digital currency program, the company plans to introduce a tool where parents can reward their kids with MGA coins for completing chores and good deeds to make it easier for kids to enter this digital space. The MGA coin could also tie into future NFT promotions. (AdAge)