NEW GEN Z 101: Unlock & Outlast Microtrends

Thanks to Omicron, parents of the youngest kids (a.k.a Millennial parents) are not okay right now.

Jan 27 2022

Thanks to Omicron, parents of the youngest kids (a.k.a Millennial parents) are not okay right now. YPulse’s The In-Between trend research found that nearly half of Millennial parents say their mental health has been negatively impacted by the pandemic. And it’s not hard to see why: more kids younger than five-years-old have been sick with COVID-19 in the U.S. this month “than at any other time in the pandemic,” and millions of these children can’t get the vaccine yet, while almost half are too young to wear a mask. The surge in cases is “bringing a new wave of disruptions and stress” for many families, especially those who rely on daycare, preschool, and other forms of childcare. We told you that women’s mental health is especially suffering during this time and mothers have been the ones scrambling to figure out how to keep working, while also managing care for their little ones. While recent data from the U.K. and South Africa suggest that the Omicron variant seems to cause less severe illness among young children, some epidemiologists say families should still be cautious and continue masking up or social distancing. While there’s a lot of advice and tips out there about how parents should handle things, many feel “we’re all just trying to get by in a world that’s not built to support us.” (Vox)