Meanwhile, new research shows young people want more virtual shopping experiences from brands. According to a study by Obsess, an ecommerce platform that helps brands build and launch virtual stores, 75% of 16-24-year-olds have purchased a digital item within a video game while 60% say brands should sell their products on metaverse platforms. The reason being, young consumers want to be able to shop anywhere they go online (54% say so) and 45% say metaverse environments should be like online shopping malls. YPulse’s shopping and retail data shows 78% of young consumers think online shopping should be an experience, and our upcoming metaverse research shows 74% who play virtual world games like when brands open virtual stores there. (The Drum)
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