Streaming services have big plans to increase their global footprint in 2022. YPulse’s Borderless Culture trend research explores young consumers’ interest in content from other countries, and following Netflix’s global success with Squid Game (along with titles like Money Heist, Who Killed Sara?, Lupin, and Dark), streaming services are amping up their plans (and budgets) for foreign-language content. Disney will spend $33 billion on content this year (an $8 billion increase from 2021) as it dedicates “higher spend to support our [direct to consumer] expansion” and already has around 340 local language series in production; Netflix says it will spend $17 billion on content and acquisitions (up $14 billion from 2021); WarnerMedia and Discovery say they expect to spend $20 billion on content following the close of their merger; and Amazon’s Citadel (a global spy franchise from the Russo brothers) consists of a main crossover series and multiple local-language spinoffs. One media insider notes, “The streamers are seeing most of the growth coming from outside the U.S., and most of that growth isn’t necessarily coming with Hollywood imports, but with homegrown talent and homegrown stories.” (The Wrap, Yahoo! Finance)
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