Denny’s is bringing back its Super Slam breakfast for its latest NIL deal. For a limited-time, Denny’s’ Super Slam breakfast is making a comeback in a partnership with Fran Belibi, a Stanford University basketball player and dunking phenom. Belibi is one of eight women who have slam dunked in a college game, making her the ideal tie-in for the Super Slam breakfast deal. Denny’s is also donating $25,000 in Belibi’s name to the Women’s Sports Foundation. YPulse told you how working with college athletes has become a boon for brands since the NCAA voted in favor of college athletes being compensated for their name, image, and likeness (NIL), and Denny’s work with Belibi marks another major NIL campaign following the brand’s “All-Pancaker Team” effort in September. (Adweek)
