“Beyond Fried Chicken” is rolling out across nationwide KFC locations. Tapping into the growing appeal of plant-based meat, KFC is bringing it’s Beyond Meat fried chicken recipe to nationwide stores after spending more than two years test-marketing an early version of the dish in select cities. The effort is a “Kentucky Fried Miracle” according to the brands, and YouTube star and influencer Liza Koshy will promote the product’s debut. YPulse’s cooking and diets research shows Gen Z and Millennials’ interest in eating / drinking plant-based products is growing, while plant-based food sales increased by 27% in 2020. (AdAge)
