Macy’s is tapping influencers Denise Mercedes and Maria Castellanos for a size-inclusive loungewear collection. Known for their #StyleNotSize social media videos, Denise Mercedes and Maria Castellanos worked with Macy’s to create a comfy capsule collection boasting a variety of sizes and styles. The loungewear collection (dubbed “Style Not Size for Jenni” under Macy’s Jenni label) includes fuzzy knits, leggings, and sweatpants available in pastel hues and neutrals that can be mixed and matched. Denise and Maria have built a strong social media following for the body positivity videos they started creating together three years ago, making them an ideal fit for the Macy’s collection. As more fashion brands / retailers introduce size-inclusive collections, Gen Z and Millennials are fueling the body positive movement, and YPulse’s influencers and celebrities data shows merchandise collaborations between an influencer and a brand is the No. 2 type of branded content these gens prefer to see. (Fashion Network)
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