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Stick-on beauty is taking over the makeup world.

Dec 21 2021

Stick-on beauty is taking over the makeup world. This year, stickable makeup art has seen a surge in interest as young consumers look to decorative decals to embrace self-expression and bold beauty looks. The trend is driven by pop culture, celebrities, influencers, and social media, and Euphoria is one show that has helped popularize stick-on beauty. Young consumers were (and still are) obsessed with Euphoria’s makeup looks after the show first aired, inspiring the show to launch a collab with Face Lace, bringing Euphoria-themed eye art stickers to the makeup scene this past February. Since then, bold eyeliner stickers have launched via beauty brands like Simihaze and PaintLab to give Gen Z and Millennials more stick-on beauty options. Stick-on face gems have also made their way to pop culture thanks to Olivia Rodrigo’s “SOUR” album art and Met Gala red carpet looks where guests including Amanda Gorman, Lil Nas X, Grimes, and more were seen flaunting stick-on rhinestones / gems. While the face decal trend isn’t all that new, the trend is evolving through pop culture as Gen Z and Millennials put their own spin on stick-on beauty—something we’ll likely be seeing more of in makeup in 2022. YPulse’s beauty and personal care research shows 71% of young consumers say they like experimenting with different makeup looks. (Glossy)