Flickplay is an app working to bring the online world of digital collectibles to the real world via AR. Featuring an interactive game map allowing users to interact in real-time with digital objects owned by people in the real world, Flickplay uses Pokémon GO-style augmented reality that lets users “unlock, flex, and rent digital goods” through a variety of content creator tools. Flickplay has partnered with cities across the U.S. for experiential pop-ups, including Christmas-themed experiential AR filters in Santa Monica where users could use Flickplay’s interactive map to explore the city and discover digital collectibles. Similar to how fashion brands have been interacting with the virtual world via gaming, Flickplay’s AR allows brands to combine their stores, storytelling, and history to create experiences that can be collected as consumers explore their store / outside space. Fashion retailer JapanLA recently teamed up with Flickplay after the app raised $5 million in seed funding, noting, “Now, when customers pick up their orders from us, they can interact with our Flickplay storefront and collect a digital collectable of our store and brand that they can own forever and take it into whichever metaverse they choose.” (Glossy)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
