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The U.K.’s Beavertown Brewery has released a line of hard seltzers to appeal to young consumers’ growing interest in moderation.

Dec 15 2021

The U.K.’s Beavertown Brewery has released a line of hard seltzers to appeal to young consumers’ growing interest in moderation. Known as Ghost, the seltzer line offers four flavors and two different strengths—a low-alcohol option and a higher one—which the brewery says is “the perfect option for those looking to cut back without compromising the flavor.” YPulse’s new WE nightlife and drinking research found that after a surge of drinking at the start of the pandemic, young Europeans are looking to cut back, indicating a sober-curios comeback. Meanwhile, sales of low- and no-alcohol drinks are expected to rise by 22% from 2019 to 2024 in the U.K., and the global hard seltzer market is steadily rising, underscoring the growing market for moderation. (The Grocer)