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British brands are focusing on mental health awareness this holiday season.

Dec 15 2021

British brands are focusing on mental health awareness this holiday season. YPulse’s State of Mind trend research found that 54% of 13-39-year-olds in the U.S. say their mental health has been negatively impacted by the pandemic, and 78% say they like it when brands make mental health a part of their marketing / messaging. In response, British snack brand Walkers recently released its annual Christmas ad, featuring a man at a holiday party who hides his social anxiety, which is visible through a changing emoji face in the corner of the screen. While the ad works to destigmatize conversations around mental health, it also highlights Walkers’ commitment for raising funds for mental health programs. Meanwhile, TV channel ITV released a Christmas ad to continue its “Britain Get Talking” initiative, featuring British TV stars sounding off their own emotional struggles. Lastly, Headspace’s seasonal campaign aims to acknowledge the range of emotions ignited over the holidays—stress, joy, you name it—via in-app content titled “Happier Holidays” to help people navigate it all. (AdweekExpressThe Drum)