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Harry Styles launched a beauty brand, securing his place as young consumers’ gender-bending fashion icon.

Dec 15 2021

Harry Styles launched a beauty brand, securing his place as young consumers’ gender-bending fashion icon. Styles’ new beauty line, Pleasure, plays into the demand for gender inclusive beauty and fashion with a line of 12 nail polish colors and a small line of skincare products. YPulse’s Gender Blur trend research found that 75% of 13-39-year-olds in the U.S. say it’s okay for girls to be masculine and guys to be feminine, and Gen Z, TikTok, and young celebrities with “a more expansive sense of masculinity” (including Styles) have been championing the blurring of gender lines. Meanwhile, a recent report from Bigeye found that young people not only prefer genderless fashion, they’re demanding it. (Harper’s Bazaar)