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Roblox’s “Ralph Lauren Winter Escape” is a metaverse holiday dream.

Dec 14 2021

Roblox’s “Ralph Lauren Winter Escape” is a metaverse holiday dream. Running now through January 3, Ralph Lauren’s winter wonderland transports Roblox players to a snowy alpine landscape, featuring ice-skating and a digital clothing collection. Players can ice skate with friends, drink hot chocolate from Ralph’s Coffee Truck, toast marshmallows, and take part in a holiday treasure hunt to unlock exclusive accessories. The digital clothing collection is available via the winter wonderland’s “Polo Shops” where users can choose from eight sportswear looks to dress their avatars, while new looks and limited-edition accessories will drop on a weekly basis. The “Ralph Lauren Winter Escape” is the brand’s first Roblox activation, following fashion brands from Nike to Gucci that have featured digital clothing collections on the platform. YPulse’s gaming data shows 49% of Gen Z and 34% of Millennials play open world games like Roblox, Minecraft, Animal Crossing, etc. (AdAge)