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TikTok is helping fans kick off the premiere of “Spider-Man: No Way Home” via portal effects and a creator-led red carpet premiere.

Dec 13 2021

TikTok is helping fans kick off the premiere of Spider-Man: No Way Home via portal effects and a creator-led red carpet premiere. Dropping in theaters only this Friday (December 17), TikTok is giving fans multiple options for engaging with the (highly anticipated) film’s premiere. Fans can become honorary interns for Betty Brant and The Daily Bugle team via an official Daily Bugle TikTok account that will “help bring balanced, fair and hard-hitting news from the award-winning journalistic juggernaut to the TikTok community;” a portal effect transports users to become Doctor Strange; and the film’s complete musical score is coming to TikTok at the end of the month for fans to use in their videos. TikTok creators @straw_hat_goofy and @hellotefi are also hosting the red carpet world premiere of Spider-Man: No Way Home tonight (December 13) via TikTok’s brand account. YPulse’s Pop Culture Redefined trend research shows movie premieres are the second biggest pop culture moment young people care about, and they’re watching social media coverage from influencers / content creators to keep up with pop culture moments. (AdweekCNET)