Ryan’s World is headed to Chuck E. Cheese for a live-action special. Chuck E. Cheese tapped pocket.watch for Ryan’s World FanFest, a one-day event celebrating Ryan Kaji (a popular YouTube kidfluencer) as he travels around the world to solve problems with the help of several animated characters and celebrity friends. The live-action special will be simulcast on November 27 across more than 450 U.S. Chuck E. Cheese restaurants. Photo booths, printable activities, and interactive videos are part of the event, and fans can also access Ryan’s World FanFest via a microsite. As some Millennial parents return to in-person entertainment, Chuck E. Cheese is hoping to capture their attention with new experiences. YPulse research found that YouTube videos (particularly from popular kidfluencers like Ryan) are the No. 1 spot kids are discovering the toys they want for the holidays, making the Ryan x Chuck E. Cheese mashup more relevant than ever. (Kidscreen)
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