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Netflix is rolling out plush toys as it leans deeper into ecommerce.

Nov 02 2021

Netflix is rolling out plush toys as it leans deeper into ecommerce. Following its recent partnership with Walmart to launch products inspired by shows like Squid Game, the streaming service is adding “The Chilleez”—12-inch plush toys based on Netflix’s default user icons—to Netflix.shop starting November 12. Netflix notes, “We know a thing or two about Netflix and chilling, and we are FINALLY ready to introduce ourselves to the world with a fresh makeover.” The Chilleez come in four colors (grey / black, red, yellow, and blue), representing the “friendly yet mischievous monsters” that appear on a user’s account before jumping into the streaming service, and users will also be able to update their profile icons with the new Chilleez characters. (Variety)