Facebook and Instagram are bringing back their live shopping experience for the holidays with a #BuyBlack initiative to give back to Black-owned businesses.

Facebook and Instagram are bringing back their live shopping experience for the holidays with a #BuyBlack initiative to give back to Black-owned businesses. To kick off the holiday shopping season, Facebook Shops and Instagram Shops are returning with their #BuyBlack Friday initiative to highlight Black-owned businesses and exclusive gifts and deals on their platforms that users can unlock when they make a purchase through the platforms. Starting in November, brands including Benefit Cosmetics, Cocokind, Macy’s, Paintbox Nails, Tanya Taylor, Ulta Beauty, Vuori, and Walmart will host live shopping events on the social networks to feature the latest gifts, exclusive deals, and tips hosted by brand experts, celebrities, and creators. Each week, the #BuyBlack Friday show will feature live shopping segments with Black-owned businesses including House of Takura, Obia Naturals, and Shaquanda’s Hot Pepper Sauce as well as special guests and other surprises. #BuyBlack collections will be available weekly in the Facebook Shop and Instagram Shop tabs. The initiative will also feature resources, training, and virtual holiday programming for SMBs, and Facebook will be dedicating a storefront window in L.A. to #BuyBlack in December. (Adweek)