Heinz Ketchup is calling on Canadian TikTok creators to participate in a crowdsourced horror film contest. Just in time for Halloween, Heinz Ketchup is tapping Canadian TikTokers to create a 57 Ways to Dine horror film, playing on how ketchup is often used as fake blood in B-horror films. The brand dropped its first chapter of the 57 Ways to Dine film with creator @DancesInShadows, and Canadian influencers are being asked to create the second chapter by posting their own scary clips using Heinz Ketchup as blood and tagging @heinz_ca and #Heinz57Ways in the caption. The winning creators will have their clip featured in the final cut dropping October 31 and will score a $500 Heinz e-store gift card and a Heinz Ketchup Family Costume Set. (Adweek)
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