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TikTok’s comment section is gold for understanding the latest memes and trends.

Oct 22 2021

TikTok’s comment section is gold for understanding the latest memes and trends. YPulse’s Clicking on Community trend research found that 34% of Gen Z and 38% of Millennials who are part of an online group (both public and private) use comments on social media posts to stay up-to-date with them. And while the comments section on platforms like Instagram, Twitter, and TikTok may seem like a deep abyss—it can be gold for understanding the latest memes (like red flag emojis), trends, and social media slang. On TikTok, comments have massive visibility and often garner attention from celebrities, brands, and users collectively joining in on the latest buzz—or starting their own trends to build community (like replacing a laughing emoji with a chair). For example, Couch Guy TikTok is a community that quickly went viral for two things: TikTokers recreating the undeniably awkward nature of the clip (read our one sentence summary for a refresher) and users commenting their reactions to the original video while uncovering some “red flags.” Mega Commenters (a.k.a. commenters whose contributions garner enough likes/reactions to rival the post they’re under) have evolved along the way, and according to mega commenter Noel Mulkey: “I love making funny comments. I just like adding to the community and I always like getting a ton of likes on my comments…that’s just part of what’s so cool about the culture. There’s always inside jokes, like, everyone knows what chair means now.” (Mashable)